Convert Content Into Money
What is that you say? I can convert content into money? Are you interested in how to make that happen? I’m going to show you how this system flows.
If you are unclear about what this is, we are talking about Affiliate Marketing.
First, let me preface this by saying that marketing is based on solving people’s problems so, here we go:
- You have your attractive website all set up and ready to go.
- You add High value niche related content.
- A visitor puts some keywords into the Google search bar, looking for a solution to a problem.
- Visitor finds your content through your high ranking in the search engines.
- Visitor finds a solution to his problem by reading your content which pre sells him.
- Visitor finds and clicks on your affiliate links or links to your own products that you carefully positioned throughout your post.
- You get paid commissions by the product owners because of your affiliate links that you strategically placed throughout your content.
- Your visitors are delighted with their new product because it’s awesome and every one comes out a winner.
Pre Selling For Affiliate Monetization
Pre Selling is positioning your offer in the mind of the visitor so that it makes sense to buy! The most important thing you have to remember is that you are dealing with a complete stranger, and you are a complete stranger to your new visitor.
They don’t know you, like you, or trust you, YET! Until the visitor meets you at your website they have no means of establishing a relationship with you.
Pre selling is the time to build visitor confidence in you… (The trust factor).
How? By Over-delivering… Over-delivering is when you go beyond what your customer was promised or ever expected… your visitors will “LOVE” you.
(Unless you already have a big brand name like Amazon, immediate “selling” on web sites is ineffective.)
List building is very important to your overall marketing and it
is especially important to your pre selling efforts. Getting a person on your list gives you the upper hand and puts you in control and offers you more pre selling opportunities.
A couple of these pre selling opportunities you have available to you are:
- Follow Up email series
- Webinars, Teleseminars, Broadcast messages
These methods are great to continue to deliver more content and value to further your pre selling to those that didn’t buy at the website.
Plan Well And Stick To The Plan
Plans for monetization of your blog require you to plan well and stick to your plan.
The hardest work is in the beginning because the first sale is always the most difficult and costs more to get but, oh what a feeling!
Blogging gets easier once you have built up momentum. Be Consistent! Once you have momentum, it’s hard to change directions.
Think about your current readership… Will they accept the change? If they are used to your style of writing then, you have to take into consideration the fact that they might not like the new changes and jump ship.
Generally speaking, changing your mind means starting over and re-building from scratch. Changing directions mid-stream means a lot of lost time, money and pain!
The Important First Impression
New visitors arrive at your blog everyday as more content is developed and optimized.
What is the visitors important first impression? Right now, they are nothing more than a visitor that is a potential customer.
They are not familiar with you the advertising, or the content on your blog, and further more they don’t care about you, YET.
Let’s take a look at some things that will help you create a great first impression for your new blog visitor to keep them coming back for more.
Keep your site simple, clean and easy to navigate!
Now, is not the time for flashy banners and buy now buttons. It’s all about building a “relationship” with people through your content and your brand.
My favorite saying is, “Just because you can doesn’t mean you should!” Just take a moment to think about what I said and I think you will understand what I mean.
Provide good, relevant, niche specific, problem solving content and remember that the purpose of content is to provide value to others.
Do you provide genuine value, and is it the best you’re capable of providing?
These are soul searching questions that need to be answered honestly because once you gain visitor trust and love because of the value you give them, you can slowly begin to monetize them.
It takes time, dedication, and consistency, but if you create great content which people want to read then, multiple revenue streams open up.
Never believe that your website visitor cares about you or your product! I know, that kind of hurts, but your visitor will take one look at your website and then will turn around and leave…. Why?
You designed your web site for your needs, not their needs. Here is something even worse to think about; after they leave they’re going to go to one of your competitors’ sites and buy something. It’s just a fact of life!
What visitors care about when they show up at your site is, does the content solve their problems?
Here are a couple of things to write down and place where you can see them as you’re building your website:
- The only reason my web site exists is to solve my customers’ problems.
- What problems does the content I’m creating solve?
- Make it clear to your visitors what your blog/site is about. Don’t mislead them!
- If you want better results, stop the displaying of clever little tricks. You want your visitor to find exactly what they came searching for.
- Don’t use disposable content just to increase page views and ad impressions.
- Your goal should be to truly want to help your visitor when they show up at your blog, and my personal opinion is that anything else is wasting their time, as well as, the time you spent adding it to your site.
- Content rich articles that are meaty are better at generating links, referrals and building traffic.
- Make first impressions count. You want the visitor to feel like the visit to your site was time well spent, and that the visitor leaves feeling they enjoyed some serious take-away from the content you provided.
Your Writing Style Matters
The style in which you write your blog posts can greatly affect the readership of your blog. Write as if you personally know each person who is reading your blog.
My suggestion is to always be working towards building a relationship with your readers so they feel that they “know” you.
By taking the time for them to get to know you, and by you getting to know your readers, you will develop a loyal readership base for your blog.
Be Careful… Think Credible Expert VS. Friendships
Show that you care, and are interested in your readers. This will develop loyalty and even help your blog go viral.
This not only brings you more readers, it ultimately gives more affiliate link click throughs.
Look at your blog posts from the perspective of your readers. Read them and make sure they are not full of nonsense! You will be able to achieve your goal of converting content into money if you are sincere.
Have a beautiful day!