Bewildered By Affiliate Marketing?

February 15, 2014

Marketing

Bewildered By Affiliate Marketing?

What is Affiliate Marketing?

Are you someone who is bewildered by affiliate marketing, or referral marketing as it is sometimes called?

Actually, affiliate marketing is a kind of performance-based marketing that when an affiliate brings buyers to a business or product, the affiliate is rewarded with money for his/her marketing efforts.

imagesAff.MRKETING WEBSITE GOOD Bewildered By Affiliate Marketing?The affiliate network collects the purchase money and then, depending on what their terms are, distributes the commission earned to the affiliate.

The terms will vary depending on the network.  Sometimes, the affiliate will get paid as soon as the sale occurs and sometimes every two weeks or once monthly.

In the world of marketing, there are four core players such as the merchant, network, publisher, and customer. The merchant is the retailer or brand while the affiliate is usually called the publisher.

The network offers a percentage of the sale to affiliates, normally, around 50%.  It’s not always 50%, sometimes it’s higher and sometimes it’s lower but, you should look for at least 50%.

These two forms of marketing are used by the affiliate, or as I like to call them, helpers or referrers to drive sales to the retailer.

There really is no difference between these two types of marketing except that, affiliate marketing depends on financial motivation in driving sales and referral marketing depends on the personal relationships and trust in driving sales to the retailer.  In the end, they will both make you money, if done correctly.

How Difficult Is Affiliate Marketing?

Let me put it this way, there is a learning curve.  If you know how to set up a squeeze or landing page and you are good at writing sales copy, then you should have no problem grasping the various other concepts.indexPersonWithAQuestionMark GOOD Bewildered By Affiliate Marketing?

Money or the lack thereof, plays a big part in online marketing.  You need enough money to advertise and draw targeted traffic to your offers.  No traffic = No sales.

Affiliates are under the umbrella of internet marketing. The methods that are used to advertise are Pay Per Click (PPC) or paid search engine marketing, organic search engine optimization, content marketing, display advertising, and e-mail marketing.

The affiliates can use product reviews and solo ad strategies as part of their marketing efforts to gain sales, as well.

It is a fact that affiliate marketing is a great way to earn money quickly and with ease but, in order to be successful you must have targeted traffic or getting sales will be difficult.

Focus

images Focus GOOD Bewildered By Affiliate Marketing?There are so many shiny new objects on the Internet, that it will be difficult to stay focused but here are some tips for marketers on how they can stay focused to manage their affiliate marketing success.

These tips are from marketing experts to help you stay on track.

  • Visualization

Having a vision for your business is very important because you can’t get where you’re going if you don’t have a clue where you’re going. Your vision must always come first when you are faced with having to make important business decisions. Making smart, planned business decisions is one of the secrets in achieving your goals.

  • Focus On Your Goal

Staying focused is truly a significant factor because it’s so easy for you to set yourself adrift and off course. Staying focused and on course will give you the ability to better manage your business, and it will be easier for you to problem solve should any un forseen  difficulties arise.

  • Motivation

imagesMotivational Quote GOOD Bewildered By Affiliate Marketing?This is one of the most important attributes that a business owner should have. In order to stay motivated, your goals should be realistic for your business.  If you have lofty goals that you can’t possibly reach, then you will become discouraged.  Everyone is ambitious when starting a business but, take care to set reasonable goals that are achievable.

If you received value then, Give This A Tweeticon smile Bewildered By Affiliate Marketing?

Have A Great Day!

Geri Richmond

Geri Richmond Bewildered By Affiliate Marketing?

 

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2 Responses to “Bewildered By Affiliate Marketing?”

  1. Adrienne Says:

    Hi Geri,

    I was once taught that if you could promote other people’s products successfully through affiliate marketing then you could sell anything! I find that to be the case and I think this is something everyone should be doing. I mean it is about promoting other people’s products and the way you can look at this is you might be using a program that your friends want to use so since they’re asking you then why not provide the link and let you make the commission! They’re going to purchase it anyway right!

    When done right anyone can do really well in affiliate marketing. It’s how I support myself so I always say if I can do this anyone can.

    ~Adrienne
    Adrienne recently posted…Why Branding Matters: Powerful Tips from Brand.comMy Profile

    Reply

    • Geri Richmond Says:

      Hi Adrienne,

      I agree with you wholeheartedly. Don’t get me wrong though, I’d rather be
      promoting my own products. Affiliate marketing is good for what it is.

      I really appreciate you stopping by to comment. :-)

      Thanks so much.
      Geri

      Reply

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